Refine Search
Sort by
$1,359,900
4 Beds 3 Baths 2025144 MLS ACTIVE Status
BRAND NEW CONSTRUCTION!!! Price reduced 8-13-2026! Serenity Estates! It's a lifestyle few can even dream of! This custom built spacious ranch home at the end of a cul-de-sac amongst other high end newly built homes shows well! Enjoy wildlife and tranquil views from this 1/3 acre lot backing to an 18 acre Outlot! Expansive main level features vaulted ceiling, Huge foyer window & tons of natural light! Delightful kitchen features white cabinetry, Quartz countertops, SS Cafe appliances & a massive walk-in pantry. Dining area has direct deck access which overlooks the fenced in backyard oasis. Primary suite features a classic tile & glass shower, soaking tub & massive WIC. Exposed walkout LL features Rec rooms, wet-bar, built-in safe and tons of entertaining space. Huge (4+car) heated garage will store plenty of big kid toys! Enjoy close proximity to Token Creek Conservancy, walking trails, bike paths, banks, restaurants and shopping.

1468 Serenity Ct, Sun Prairie

$1,350,000
4 Beds 2 Baths 2028506 MLS ACTIVE Status
Outstanding 118-acre property in SW Wisconsin's Driftless Zone featuring a Marietta Valley hunting paradise! 200 class deer are harvested in this valley and the next one could be on this property! This property has been structured with it's many and varied food plots, ponds, tree plantings and blind locations to bring the "Big Boys" in! The property also features a 4-bedroom, 2-bath home, 43 tillable acres, a detached 4-car garage, additional garage, and multiple sheds. Recent updates include LPV flooring, finished basement, composite front deck, screened porch, rear deck, stone patio with retaining wall, updated appliances, toilets, siding, facia, gutters and downspouts. Land enhancements include two ponds, an access road, six acres of switchgrass, six acres of food plots, 3,000 pine trees, 80 fruit trees, and much, much more! *Sellers are willing to split the property. Contact realtor for specifics*

41180 Sleepy Valley Ln, Marietta

$1,350,000
4 Beds 4 Baths 2021653 MLS ACTIVE Status
Nestled on 81 acres of premier hunting land, this extraordinary property offers a rare combination of privacy, natural beauty & thoughtfully designed living spaces. A long, tree-lined driveway sets the stage, leading to a home surrounded by rolling terrain, mature hardwoods & pines. Inside, vaulted ceilings & a striking stone fireplace create a warm & inviting focal point in the living area. The open-concept kitchen is functional & refined, featuring cherrywood cabinetry, granite countertops & a spacious island, highlighting the quality craftsmanship found throughout. The walk-out lower level is designed for relaxation & entertaining, offering a big family room w/ a custom wet bar & direct access to an expansive patio. Outdoors, the property is truly a hunter's dream! An established 3.5-mile trail system winds through rolling topography, providing endless opportunities for hunting or exploring. A 45x63 pole barn offers ample space for storage or hobbies.

875 Fawn Ln, Springville

$1,349,900
4 Beds 4 Baths 2026428 MLS ACTIVE Status
From the moment you arrive, you know this home is special. The striking exterior sets a confident tone, and stepping inside only deepens that feeling. The great room welcomes you with 12-foot ceilings, a stone surround gas fireplace flanked by custom built-ins, and multi-section patio doors framing sweeping open views. The chef's kitchen features hickory cabinetry, quartz counters, Cafe appliances, and a hidden walk-in pantry. The primary suite offers a tray ceiling, spa-like bathroom with zero-barrier entry shower, intricate tilework, dual vanity, and walk-in closet with custom organizers. Mudroom with seating and main level laundry round out the level. Two bedrooms, full bathroom and sunny loft are upstairs, giving privacy where needed. Downstairs, the walkout lower level delivers a large family room, rec room with French doors, a stunning wet bar with full-size refrigerator and modern tiled backsplash, full bathroom, and dedicated office. All this on 3/4 acre lot backing to a park!

6651 Lucas Ln, Windsor

$1,349,900
3 Beds 2 Baths 2025590 MLS ACTIVE Status
Back on the market due to no fault of seller! 63 Acres of Endless Possibilities! This exceptional property truly has it all—pasture, tillable acreage, and wooded land, offering the perfect blend of recreation, farming, and country living. The welcoming ranch home invites you in with comfortable living spaces and beautiful views of the surrounding countryside. Enjoy gathering with family and friends on the spacious deck or relaxing on the charming brick patio. The kitchen is designed for both functionality and style, featuring solid quartz countertops and a gas stove. The property is well-equipped for a variety of uses, with two fenced pastures complete with automatic waterers, making it ideal for horses or livestock. An additional outbuilding provides ample storage for farm equipment, recreational vehicles, or hobbies. The attached two-car garage has been transformed into a fun rec room/bar space but can easily be converted back to garage use if desired.

W8127 Dumke Road Ft, Fort Winnebago

$1,349,000
4 Beds 3 Baths 2029702 MLS ACTIVE Status
Under construction, the exterior first floor walls just going up in August of 2026. Contemporary design meets everyday comfort in this new Lakeland Builders home, estimated for completion 12/15/2026. Set on just over one-third of an acre along Lake Wisconsin, it pairs clean architectural lines with thoughtfully planned living spaces. The main level includes a private primary suite with walk-in closet and double vanity, a dedicated office, mudroom with laundry, walk-in pantry, and Amish-crafted custom cabinetry that adds warmth and lasting quality to the kitchen. The finished lower level extends the home’s versatility with three additional bedrooms, a spacious family room, and a full bath, offering flexible space for guests, recreation, or multi-generational living. A three-car garage provides generous room for vehicles, storage, and outdoor gear, completing a home that balances modern design, practical function, and a sought-after Lake Wisconsin setting. Similar unit pictured.

145 Lu Foster Ln, Merrimac

$1,340,000
4 Beds 4 Baths 2025611 MLS ACTIVE UNDER CONTRACT Status
Beautiful Hart DeNoble Builders ranch in the highly desirable Blackhawk neighborhood. This bright, open-concept home features a dramatic living room with tall ceilings and large windows that fill the space with natural light. The gourmet kitchen offers high-end appliances, breakfast area and convenient main-floor laundry. The spacious main-floor primary suite includes two walk-in closets, double vanity, soaking tub and a large shower. The renovated lower level is ideal for entertaining with a bar, 600-bottle wine cellar, large family room with gas fireplace, versatile media/game room, exercise room, three bedrooms, and two full baths and a walkout. Enjoy a private lot, screened-in porch, and a 3-car garage with attic storage. New roof to be installed before closing.

817 Hidden Cave Rd, Madison

$1,300,000
4 Beds 3 Baths 2029760 MLS ACTIVE Status
Some homes you tour. This one you experience. Designed by Herb DeLevie, who trained under Frank Lloyd Wright at Taliesin, this authentic mid-century modern sits one block from Lake Mendota and a kayak beach launch. Marble tile entry opens to a great room with angled walls, sunken living room w/wood ceiling and space that goes on and on for entertaining guests. The fully remodeled kitchen was thoughtfully designed to honor the home's architecture, modern function with a huge walk-in pantry and mid-century soul. Unwind in the backyard zen garden or on the wraparound porch off the primary suite with its en suite office/design studio. Four bedrooms upstairs... one has it's own solar-shaded loft that's perfect for working from home. Homes with this lineage rarely come to market. View of lake from upstairs.

1853 Epworth Ct, Madison

$1,300,000
4 Beds 1 Baths 2029470 MLS ACTIVE Status
Showings begin August 27, 2026. For the first time in more than a century, this Town of Oak Grove Century Farm is being offered for sale. Approximately 74 acres span two parcels, including 63.4 tillable acres in one contiguous field currently leased annually to a local farmer. The homesite features mature trees, beautiful yard space and a move-in-ready farmhouse with four bedrooms, an office, an open kitchen, and two expansive living spaces. A solid barn with electric, substantial steel building/lean-to and multiple additional outbuildings offer abundant space for equipment, storage, agriculture or future possibilities. More than 100 years of history brought it here. Now, this property is ready for you to create a legacy of your own. Open houses: August 27, 5:30–7 PM and August 29, 8–10 AM.

W7274 State Road 33, Oak Grove

$1,300,000
4 Beds 5 Baths 2028138 MLS ACTIVE Status
This home presents a rare opportunity to become part of the Village of Maple Bluff community, situated on a quiet residential street just blocks from neighborhood amenities, Lake Mendota, and the character that makes Maple Bluff so sought after. This classic Colonial offers an exceptional footprint with 4 bedrooms and 2,888 square feet of living space ready to be reimagined for today’s lifestyle. Thoughtfully maintained with a durable metal roof completed in 2024, the home includes a spacious kitchen, formal dining room, inviting living spaces, wood-burning fireplace, dedicated office, screened porch, and a generous primary suite. The attached 3-car garage provides rare convenience and flexibility. With its timeless architecture, desirable location, and endless potential, this house offers the opportunity to create a truly special Maple Bluff home. All Village residents enjoy Country Club privledges.

92 Cambridge Rd, Maple Bluff

$1,300,000
3 Beds 4 Baths 2026415 MLS ACTIVE Status
Delayed for staging and photos. A private retreat with 20 acres, 11 wooded and a nice log sided home that is tucked away from the world. The house has a wrap around porch w/ doors off the living room, primary suite, and basement. Southern Pine floors, log sided inside, gas fireplace, vaulted ceilings, dining room with bump out. Kitchen has Silestone counters, copper sink and a stove that looks old fashioned but isn't. Above the cabinets is room to show off those antiques/baskets. First floor laundry with an outside entrance. Primary suite w/ walk in shower, dbl sinks, walk in closet. Upstairs a huge loft area for an office, gym, or Rec room. A storage area or craft room, at the end of the hall is a huge room that could be 2 more bedrooms. The basement has an addit'l garage, wet bar with a grand storage cabinet, pool table and another lg bedroom w/ full bath. The basement & garages have in-floor heat. Don't forget the 40x54 Amish built shed w/ in-floor heat.

9919 County Rd N, Wiota

$1,300,000
4 Beds 4 Baths 2020357 MLS ACTIVE UNDER CONTRACT Status
Set on 3.226 private acres in the Town of Sumner, this award-winning country estate spans two parcels & six decades of quality vision. The main house has 4 bedrooms, 2 full & 2 half baths, vaulted ceilings in the great room & kitchen, coffered ceiling in living room, custom stonework, wine bar with refrigeration, built-in coffee station, and a 2020 award-winning kitchen & bathroom remodel. Two stamped concrete patios deliver the outdoor living you've been dreaming of: a built-in fireplace & hot tub on the lower level, built-in gas & Big Green Egg grill station on the upper. The 2017 built 30x60 two-story outbuilding is in a class of its own: 8" spancrete floors, in-floor radiant heat, A/C, 3-car garage, half bath, & its own dedicated well & septic. Infrastructure throughout: four furnaces, three sump pumps, two wells, two septic systems, two propane tanks. Metal shingle roof on the house. Standing seam on the outbuilding.Drip irrigation flower beds.Floors Sapele Mahogany. Two parcels.

N2407 & Rd, Sumner

$1,300,000
6 Beds 7 Baths 2012884 MLS ACTIVE Status
Step back in time to a grand and stately 1902 Queen Ann, exquisitely renewed to feel made-like-new while preserving every bit of its historic charm. With over 6,000 sq. ft. of gracious living across four floors, this residence showcases six spacious bedrooms, seven fireplaces, a handsome library/study, formal dining room, elegant foyer, living room, an immaculate kitchen, additional living quarters on the 3rd floor, and even a speakeasy-style lower level—and the list goes on. An endless array of thoughtful updates (see documents) complements the home’s rich character. Most furnishings and household items are included (inventory list provided with tour). Set on .63 acres of beautifully maintained grounds, the property offers multiple inviting porches, a rare carriage house/garage, and architectural details that radiate charm, class, and true Queen Ann grandeur.

611 E Walnut St, Horicon

$1,299,900
4 Beds 4 Baths 2024881 MLS ACTIVE Status
Welcome to this stunning custom-built home! The open-concept main level showcases soaring ceilings, abundant natural light, and a beautiful stone fireplace that anchors the great room. The kitchen is designed to impress with custom cabinetry, a large center island, double ovens, gas cooktop, walk-in pantry, and stylish wine bar. A private office with built-ins, mudroom with custom lockers, and convenient drop zone add both function and flexibility. The primary offers a spa-like retreat with a walk-in tile shower, dual vanities, and oversized walk-in closet. Upstairs features three additional bedrooms and a full bath, while the finished lower level provides a large game room, exercise room, full bath, and ample storage. Enjoy outdoor living from the screened porch, expansive deck, and dedicated grill deck and in-ground pool! An oversized 4-car garage completes this exceptional home, offering the perfect blend of craftsmanship, luxury finishes, and everyday comfort.

5833 Grassland Ter, Sun Prairie

$1,299,900
3 Beds 4 Baths 2017601 MLS ACTIVE Status
Exquisite custom-built Victorian showcasing timeless elegance and unmatched craftsmanship. Every detail has been thoughtfully curated, from bespoke hand-printed wallpaper to rich hardwood floors and intricate custom millwork. At the heart of the home, a large gourmet chef’s kitchen inspires with generous workspace, premium finishes, and seamless flow for entertaining. The residence offers 3 spacious bedrooms, 3.5 luxuriously appointed baths, and a fully finished lower level designed for gatherings. Outside, mature and impeccably landscaped grounds provide a serene retreat, perfectly complementing the home’s refined interior. Nestled on a quiet cul-de-sac, this residence blends grace, privacy, and enduring beauty, an extraordinary opportunity for the most discerning buyer.

6 Pebble Beach Cir, Madison

$1,299,900
4 Beds 2 Baths 1991365 MLS ACTIVE UNDER CONTRACT Status
Excellent farm located in a scenic valley! This property includes a good concrete feedlot attached to a 38’x90’ sixty free stall shed with a built in cattle headlock that will be included. Freeze proof waterers throughout the facility. Also features a large traditional wood barn with an addition and tin siding on three sides and roof. 16x60’ stave silo and another 18’x60’ stave silo with a silo unloader, along with a 20x30 seal store unit for grain. A nice 40x80 shed with high ceilings and higher entry doors high enough for semis or large machinery. Large 4 bedroom farmhouse means there is tons of room for everyone. Hardwood floors, formal dining room, some newer windows and so much more. Schedule your tour and let's make your dream a reality in! Survey is in progress.

E5190 Sand Hill Rd, Westfield

$1,299,000
4 Beds 4 Baths 2025953 MLS ACTIVE Status
Welcome to this thoughtfully designed home at Belle Farm offering main level living with a private primary suite & an open concept kitchen, living, & dining area. The living space is light-filled & functional, with hardwood floors, wood-burning stove, & a well-appointed kitchen featuring Sub-Zero, Wolf & Cove appliances. Above the garage, a separately accessed 1 bed, 1 bath ADU provides flexibility for guests, extended stays, multigenerational living, a caregiver, or a home office. Lower level includes additional bedrooms & living space, offering separation & versatility. Built with resilience in mind, the home includes solar, geothermal HVAC, & is wired for EV charging. HOA covers lawn care & snow removal, making ownership low-maintenance & easy for travel.

4057 Morning Poem Pl, Middleton

$1,295,000
5 Beds 5 Baths 2030394 MLS ACTIVE Status
Show 8/15. One-of-a-kind custom home offering exceptional craftsmanship, luxurious finishes, and incredible entertaining spaces. The kitchen features high end appliances, quartz counters, a striking concrete waterfall island, and a butler's pantry. A sunken living room, anchored by an oversized wood-burning fireplace, flows seamlessly to the outdoor living spaces, while the formal dining room and cozy café area provide the perfect setting for everyday living. The main-level primary boasts vaulted ceilings, a walk-in closet, and a spa-like ensuite with dual vanities and a tile shower. Upstairs offers four additional bedrooms and two full baths. The exposed lower level is built for entertaining with a spacious family room, wet bar, dining area, rec room, wine room, and den/office. Outside, enjoy the large patio, 3-season porch, private cabana, hot tub, and beautiful landscaped uplighting. Complete with a 2+ car garage, this extraordinary home blends timeless design with everyday luxury.

6444 Irving Dr, Burke

$1,295,000
4 Beds 2 Baths 2028695 MLS ACTIVE Status
Show 7/24. A rare opportunity to own one of the largest and most usable lakefront parcels on Lake Monona. Set on nearly ½ acre with approximately 100 feet of private shoreline, this property offers an expansive, level backyard rarely found on Madison lakes; perfect for entertaining, yard games, lakeside gatherings, or simply enjoying unobstructed sunsets over the water. Whether you’re swimming, boating, kayaking, fishing, or relaxing on the shore, this is lake living at its best. The 4-bedroom, 2-bath ranch offers approximately 1,800 square feet of comfortable living with an attached 2-car garage, new roof (2023) and new flooring (2025), making it move-in ready while still presenting outstanding long-term potential. Renovate, expand, or simply enjoy as-is, the true value is the exceptional homesite.

3048 Waunona Way, Madison

$1,294,900
5 Beds 2 Baths 2025340 MLS ACTIVE Status
Enjoy rural living from this 5 bedroom 2 bath 3000 square foot beauty on 4 acres with 6 outbuildings including a nice 2 car detached garage, 60x80 pole shed & a large barn. The home is immaculate, well maintained & super clean. Gorgeous wood accents throughout, beautiful wood floors & fine ornate pieces that fit well w/the homes interior. There's also a lg walk-up attic that could be finished. There are numerous opportunities for revenue streams here. The seller currently receives rental income from the storage buildings, pasture/crop rental from local farmers, and the AIR B&B income runs approx $7000/month. One key factor here - this property will be Annexed into the Village of Mount Horeb in 2026 which will increase the value of the acreage surrounding the home/buildings & could be sold/split into residential lots for added income for new owner. AN ADDITIONAL 109 ACRES may also be available, if buyer in interested. Numerous pieces of information listed under Documents

2749 Town Hall Rd, Springdale

$1,292,900
4 Beds 4 Baths 2028059 MLS ACTIVE Status
UPDATED CRAFTSMAN. BIG GARAGE. IDEAL LOCATION. Quiet low-traffic Wingra Park location. Easy walking and bike access to parks, arboretum, zoo, schools, hospitals, restaurants and grocery. Formal rooms retain original Craftsman details including unpainted trim, built-ins, light fixtures, and split-landing staircase. WOW kitchen remodel in 2017 blends beautifully with the 1916 home and features Cherry cabinets, soapstone counters, modern lighting, new windows and Sub-Zero, Wolf, Miele, & GE Monogram. Huge deck off dining room is great for outdoor entertaining and relaxing. Large screened front porch too. 2nd floor has three corner bedrooms and a 4th room with attached sunroom. Updated 2nd floor bathroom (2017). Finished attic bedroom/playroom/office with multiple windows, closet, and 1/2 bath. Partially finished basement too. New roof in 2026, two new furnaces/AC in 2016, and extensive landscaping improvements. Fully fenced rear yard, stone patio, and huge two car garage off alley.

2105 Madison St, Madison

$1,275,000
5 Beds 5 Baths 2021000 MLS ACTIVE UNDER CONTRACT Status
Perfectly positioned on the Bergamont Golf Course, this stunning home offers some of the most breathtaking views in the community—overlooking the 10th & 18th fairways as well as the spectacular clubhouse. The gourmet kitchen is a true showstopper, complete with a large center island, high-end appliances including Sub-Zero, Viking and Thermador-perfect for the culinary enthusiast. The main living area is warm & inviting with gorgeous wood flooring, soaring vaulted ceilings, & a striking tiled fireplace that anchors the space. The walkout lower level is built for entertaining & enjoyment, offering a spacious family room, wet bar, wine room, dedicated entertainment space, & an exercise room. Stone fire pit area-perfect for outdoor gatherings.

1053 Winged Foot Dr, Oregon

$1,259,000
4 Beds 3 Baths 2029924 MLS ACTIVE UNDER CONTRACT Status
Showings start 8/13! Experience luxury lakefront living on the pristine shores of Jordan Lake! Boasting 112 ft of waterfront and over 4,000 square feet, this exceptional 4+ bedroom, 3-bath home offers the perfect blend of elegance, comfort, & ultimate lakefront living. The open-concept main level features a welcoming living area, spacious kitchen with walk-in pantry, dining room, laundry room, 2 bedrooms, full bath, & luxurious primary suite with a private screened porch overlooking the lake. The walkout lower level offers a 4th bedroom (non-conforming), office, bonus room, full bath, family room, & rec room with a bar, all with direct backyard access. Enjoy effortless entertaining on the expansive composite deck or venture to the floating dock for fun on the water. 3-car attached garage for storing the toys. Whether you’re seeking a full-time residence, vacation retreat, or investment property, this Jordan Lake home offers an unmatched waterfront lifestyle just miles from Wis Dells.

309 Freedom Rd, Jackson

$1,250,000
4 Beds 3 Baths 2030567 MLS ACTIVE Status
A rare opportunity to own a custom-built home with the feel of new construction, offered at an unbeatable price. Every detail and amenity has been thoughtfully considered, with no feature overlooked, from the hickory hardwood floors, fully fenced backyard, and 3-car garage to oversized Anderson windows, zoned heating, and a whole-house RO system. The four-season sunroom is a true highlight, overflowing with natural light and centered around one of three cozy gas fireplaces. The well-appointed kitchen includes stainless steel appliances, a 36-inch range, walk-in pantry, and quartz countertops. Two main-level bedrooms, a dedicated home office, and mud room add flexibility. The walkout lower level expands the living space with two additional bedrooms, bonus room, exercise room, wet bar, and rec room. With thoughtful design, quality finishes, and an extensive list of amenities, this meticulously maintained home delivers the advantages of a new build without the time or expense of building.

6653 Morning Dew Ln, Windsor

$1,250,000
4 Beds 3 Baths 2024845 MLS ACTIVE Status
Exceptional 80-acre country estate offering luxury living and premier hunting habitat. This fully updated home showcases high-end finishes throughout, featuring oversized custom cabinetry, extra-large crown molding, chef - inspired kitchen featuring a 36" gas cooktop, double ovens, 4 spacious bedrooms, and 3 bathrooms. Enjoy a cozy fireplace, dedicated hot tub room, and generator backup wiring for added peace of mind. Stunning views surround every room, overlooking the forest, pasture, and a massive pond complete with an aerator and beach area. The property includes both attached and detached garages, providing ample storage for vehicles and equipment. Horse enthusiasts, hobby farming, cattle, or income-producing tillable acreage. Outdoors, the diverse mix of hardwoods, aspen, and tag alder creates outstanding wildlife habitat and exceptional deer hunting opportunities. A rare combination of luxury, recreation, and agricultural potential.

N1563 Midway Rd, Corning

$1,250,000
4 Beds 4 Baths 2023293 MLS ACTIVE Status
NO SHOWINGS UNTIL SEPTEMBER 1, 2026. Horse lover's paradise! Spectacular opportunity to own this 25+ acre estate. This beautiful wooded setting features; riding trails, open fields, a pond, charming log cabin offers endless opportunities (built in the 1860's), a paddock w/ shelters, 3 hay feeders, outdoor driving arena, & 60' x 40' barn(built in 1915) w/ 3 stalls in stable. You will find approx. 2 acres of permanent pasture, 9 acres of established grass hay, & 10 wooded acres. Spacious formal dining room with hardwood floors leads to an elegant kitchen(remodeled in 2009) featuring all custom made Cherrywood cabinetry. The wood came from actual trees on the farm. Numerous built-in features you must see. The furniture included is custom built with the Cherrywood. Major addition to the house was completed in 1991 (basement, great room, 2 bedrooms, garage, main floor bath & upstairs bath, plus laundry) Additional items included are; outdoor greenhouse, gazebo, and small shed.

1942 County Road Bb, Cottage Grove

$1,250,000
4 Beds 3 Baths 2021532 MLS ACTIVE Status
LAKE KEGONSA HOME! Experience the pinnacle of waterfront living in this meticulously maintained 4-bedroom sanctuary. Boasting an exceptional views on a flat lot to the the water. Great curb appeal and lush, professional landscaping, this home has a stunning first impression. Inside, expansive windows frame panoramic water views. Generous living and dining areas with an abundance of natural light—an entertainer’s dream. The home features four spacious bedrooms, offering the perfect balance of comfort for family and flexibility for a home office or gym. Escape to the recently renovated primary suite, a true spa-like retreat complete with a deep soaker tub. Step outside to your private oasis, where the shore is your backyard. Whether going to a boat ride or launching a kayak, you have seamless, direct water access just steps from your door. This is more than a home; it’s a retreat.

2414 County Rd Ab, Dunn

This information, provided by seller, listing broker, and other parties, may not have been verified. Copyright 2026 South Central Wisconsin MLS Corporation. All rights reserved. IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify perspective properties consumers may be interested in purchasing.